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Kyle Weckerly
Netflix has spent over $8,000,000,000 (that’s billion with a B),racked up 112 Emmy Nominations…but they may be losing their edge.
Netflix has invested over $8 billion in original content and secured 112 Emmy nominations, yet they missed their new subscriber forecast by 2 million in the second quarter of 2018. This shortfall has raised concerns about their competitive edge, particularly as HBO and other rivals gain ground.
Executives attribute the miss to poor internal forecasting, rather than price hikes for subscribers. Forecasting remains an inexact science, akin to weather predictions—often informed by sophisticated technology and expertise but still inherently uncertain.
Despite not gaining the expected subscribers, Netflix maintains a strong base of 130 million globally. To sustain growth, Netflix must continue focusing on high-quality content and keeping their current subscribers satisfied. Their success in the Emmy race positions them well for further industry recognition and viewer engagement.
Netflix should strategically prepare for upcoming awards seasons, leveraging their strong show portfolio. Continued campaigning for Emmy and Golden Globe nominations can reinforce their market position.
As long as Netflix avoids knee-jerk reactions to the subscriber shortfall, they are poised to remain competitive. The ongoing battle with HBO and other networks will drive content quality. It's crucial for Netflix to remain calm and focused on their long-term strategy.
Netflix's slight subscriber miss highlights the importance of strategic content development and market positioning. By maintaining a steady course and capitalizing on their strong content, Netflix can continue to thrive amidst fierce competition.
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