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Kyle Weckerly
CBS is experiencing some amazing growth…and a couple of serious problem. There's good news, but will it be enough to outweigh the bad news?
CBS, a major player in the broadcasting industry, continues to evolve and adapt in response to the rapidly changing media landscape. Here's what you need to know about CBS in 2024:
CBS has significantly expanded its local news service, CBSN Local, which is now available in more markets. This service is aimed at providing market-specific streaming news for cord-cutters who prefer getting their news online. The integration of CBSN Local into the broader CBS All Access platform has made it easier for users to access both national and local news content seamlessly.
The combined subscriber base for CBS All Access and Showtime continues to grow robustly. With the increasing demand for streaming services, CBS has strategically positioned these platforms to capture a larger share of the market. The company's original content, including new seasons of popular shows and exclusive programming, has been a significant driver of this growth.
Star Trek: Discovery, a flagship series on CBS All Access, remains a cornerstone of the platform's original content. Fans can look forward to new storylines and possibly more spin-offs within the Star Trek universe. However, the long-awaited return of Avery Brooks as Captain Benjamin Sisko from Star Trek: Deep Space Nine remains uncertain, much to the disappointment of loyal fans.
CBS has undergone significant leadership changes in recent years. The network has been working to rebuild its reputation and address internal challenges, including those stemming from previous allegations against former executives. These changes are part of CBS’s broader strategy to foster a more inclusive and transparent corporate culture.
CBS is navigating through a dynamic media landscape by expanding its local news services, growing its streaming platforms, and continuously delivering compelling content. Despite some leadership challenges, CBS remains committed to evolving with the industry and meeting the needs of its audience.
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